Community Spotlight: Kristin Spraggins

Q1. Name & Role
A: Kristin Spraggins, Managing Director & Owner of The Band Consultancy & Co-host of TRIP: The Research Inclusion Project Podcast

Q2. Do you have any hobbies or interests?
A: Outside of work, I’m an avid explorer — of cities, cultures, and conversations. I have travelled to 21 countries to date. I love observing my environment and finding the human story. Even better if I get to ski, scuba dive, or be on a boat.

Q3. How long have you been a member at Ormeau Labs & what has been your favourite memory so far?
A: I have been here since February 2026. My favorite memory so far has been at International Women’s Day. 

Q4. What’s something people might be surprised to learn about you?
A: If the accent doesn’t give it away, I am American. Born in Cincinnati, lived in Chicago for 4 years, but spent most of my adult life in Los Angeles. Living now in Northern Ireland, I find the kindness contagious and the pace of life has given me a sense of balance I didn't know I was missing. 

Q5. What do you love most about working in this community?
A: The warm energy from the moment you walk into the door. Ormeau Labs is full of people who are building something. As someone who spends their career helping organisations ask better questions, it’s a joy being surrounded by bold thinkers who aren’t afraid to take on a challenge. 

Q6. What’s your personal or professional “why”?
A: I believe the most powerful insights come from the people we aren’t listening to yet. Every unheard voice is a missed opportunity — for better decisions, better products, and better outcomes. My why is helping businesses cast a wider net; not just because it’s the right thing to do, but because it makes for smarter business.

Q7. Describe your ideal workday in three words.
A: Curious. Connected. Impactful.

Q8. What’s the best piece of advice you’ve received?
A: “Greatness is in the agency of others” – Scott Galoway

Q9. What’s one thing you wish every founder or start-up knew?
A: Talk to the people who aren’t already in the room. Your assumptions about who your customer, user, or who you are serving is will be your biggest blind spot. Building inclusive research practices into your process from day one isn’t just the right thing to do — it’s your best competitive advantage.