3 Books To Boost Creativity In Business

Navigating the final quarter of 2020 looks a little different to those of previous years. It's been a year that's called for plenty of resilience, a whole host of innovation and channelling the best of our creativity. If you're craving a fresh dose of inspiration, there's no better way than getting lost in the pages of a good book. Unlock new perspectives and expand your horizons on elusive topics like innovation, creativity and resilience with the books on our reading list right now.

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

In 2009 Simon Sinek gave a TED talk with the title, "How Great Leaders Inspire Action" calling on business leaders to "Start with Why". The TED talk has since become the third most popular TED talk to have ever been delivered. In this book, Sinek explores and demonstrates that 'why' is an incredibly powerful concept for business owners and significantly more important than just a word. Through his concept of "The Golden Circle", Sinek provides a framework upon which organisations can be built, movements can be left and people can be inspired.

SPOILER: It all starts with 'why'.

When faced with challenges and a need for a boost in creativity, this book is a helpful reminder to strip everything back to the foundation of your business, why it matters and why it exists in the first place. From there you can look at challenges and arrive at solutions with renewed perspective and passion.

Stillness is the Key by Ryan Holiday

Speaking of stripping back and rebuilding strong foundations...

Although Stillness is the Key may not be your typical business book, it provides key lessons in leadership. Here, Holiday draws on timeless Stoic and Buddhist philosophy to show why slowing down is the secret weapon for those charging ahead, illustrating that Stoicism is the key to leading a successful business and leading a fulfilling life.

Channel the lessons taught on these pages to navigate turbulence going on in the world around you with a clear, still mind.

Stand Out: How To Find Your Breakthrough Idea and Build a Following Around It By Dorie Clark

Through "Stand Out" Dorie Clark explains how to identify the ideas that set you apart, promote them successfully and build a community of followers. Clark draws on interviews with more than fifty thought leaders, including Seth Godin, David Allen and Daniel Pink, to show how these masters achieved success and how with hard work anyone can do the same. Whether it's learning the right questions to ask or developing and building on an expert niche, Clark clearly outlines ways to develop the ideas that set you apart.

Plus, the book comes with a free 42-page workbook, free to download and jam-packed with resources to implement your learnings from the book.